Trademark/Servicemark - "Protect your brands"


  • A trademark is a recognizable sign, design, or expression which identifies products or services of a particular source from those of others. 
  • A trademark is typically a name, word, phrase, logo, symbol, design, image, or a combination of these elements. 
  • The trademark owner can be an individual, small to large business organizations, or any legal entity. 
  • A trademark may be located on packages, labels, vouchers, or on the product itself. Trademarks are also being displayed on company buildings for the sake of corporate identity. 
  • A trademark may be designated by the following symbols: 

          • ™ (the "trademark symbol", which is the letters "TM", for an unregistered trademark, a mark used to promote or brand goods) 

          • ℠ (which is the letters "SM" in superscript, for an unregistered service mark, a mark used to promote or brand services) 

          • ® (the letter "R" surrounded by a circle, for a registered trademark)


Although registering a trademark or servicemark is not compulsory, there are many distinct advantages of registering a trademark or servicemark: 

  • An individual or a company's brand names or logos can be the most valuable marketing tool that it owns.
  • Registration of a trademark protects an important business asset, giving the owner the legal rights to prevent others from using the same or similar mark.
  • The trademark or servicemark is a legal presumption of your ownership of the mark and your exclusive right to use the mark in the country where it is registered and thus protected. 
  • By registering your mark, you officially notify the public of your claim of ownership of the servicemark or trademark which represents your service or product.
  • Registering your trademark or servicemark in your own country sanctions and allows you to apply for legal protection in other countries as well. You have the right to take legal action concerning the trademark or servicemark infringements since your trademark or servicemark is legally protected.

At Emirates Intellectual Property Services, we are committed to protecting your trademark and servicemark, guarding against infringement and enforcing your rights in our coverage area which includes UAE, GCC States and the entire Middle East and other neighboring countries.

We offer the following services as a part of our service portfolio: 

  • Free trademark/servicemark watch services
  • Trademark availability search and analysis 
  • Prosecution and renewals of trademark application
  • Recording of licenses, assignments, mergers and registered user of trademark/servicemark rights 
  • Filing/defending trademarks/servicemarks opposition and cancellation actions
  • Performing Market surveys
  • Administrative procedures at various local Departments across UAE
  • Recordation of registered trademarks at the Customs Department
  • Invalidity/Cancellation Action
  • IP Litigation/Anti-counterfeit & Anti-infringement actions

 Trademark Flowchart

How can we help you with your Trademark Registration?

To obtain detailed information on trademark prosecution and requirements, please choose the country in the list from our JURISDICTIONS page or please do not hesitate to CONTACT US to request for a quote or to find out more on trademark protection.